A brand new low-cost airline, PLAY, has introduced new routes to the United States starting this summer season. PLAY relies out of Reykjavik, Iceland, and plans to supply service connecting the US to Europe. PLAY was founded in 2019 from the ashes of WOW air. The airline has been flying routes to mainland Europe for the final 12 months and has main ambitions to enter the US market.
PLAY is aiming to open routes to 4 US hubs this summer season. Including:
New York Stewart International Airport – Beginning June ninth
Boston Logan International Airport – Starting May eleventh
Baltimore/Washington International Airport – Starting April twentieth
Orlando International Airport – Beginning in September
All routes to mainland Europe may have a layover at Keflavik Airport in Iceland. It’s nearly an ideal mid method level to interrupt up the journey! The flights will proceed onward to considered one of these central European locations: London Stansted, Dublin, Paris, Berlin, Copenhagen, Brussels, Stuttgart, Trondheim, and Gothenburg.
The Airline additionally provides extremely aggressive charges on to Iceland which has change into one of many prime journey locations on this planet. The previous few years have seen this nation prime journey lists due to its pure magnificence, outside adventures, and thriving native tradition. With all of their restrictions being dropped earlier than peak journey season, this may be the proper time to go to Iceland. And as a bonus, Iceland just ended ALL COVID restrictions.
Many are skeptical of PLAY’s success due to it’s integration with former WOW administration. The CEO, Birgir Jonsson, addressed these issues in a recent interview.
“Play and Wow are literally intently associated, so to talk. Many of our key administration staff are ex-Wow workers, as are a variety of our flight crew. I actually was a deputy CEO at WOW for a interval.
So we all know that story fairly effectively. And, actually, WOW was an ideal firm and was doing very well working the enterprise mannequin that we’re [now] working. It was solely when Wow began working wide-bodied jets like Airbus 330s and flying to the [U.S.] West Coast and principally doing the long-haul [and] low-cost factor — which is a hill that many good troopers have fallen on many occasions.”
How would PLAY evaluate to different airways?
The CEO went on to match his airline to Iceland’s flag provider, IcelandAir, and the biggest low value provider on this planet, Ryanair.
“In Ryanair’s case, they fly comparatively shorter legs. If I’m going to fly to New York, it takes 5 hours. You want to have the ability to recline your seat and to have the ability to have some leg area and such. So we’re not going hardcore like that. If there’s a distinction between a low-cost and an ultra-low-cost product, I might say that we’re some kind of low-cost.
If you evaluate us to Icelandair, I might say the product is sort of equivalent. Okay, we don’t have a enterprise class as such. But when it comes to the overall expertise onboard, on each airways you must pay on your meals, drinks and baggage and all that stuff. Legacy airways are remodeling themselves right into a low-cost merchandise anyway. If I made a listing of 10 issues that may justify that, the primary 5 on that checklist are “price.”
If PLAY is profitable on this enterprise, they may actually be a power within the transatlantic market. The previous few years has seen the decline of many low-cost airways, each due to COVID and dangerous enterprise practices. But with restrictions all over the world being dropped, there’s actually a starvation to journey internationally.
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