The Slovenian Tourist Board will likely be returning to WTM to showcase the perfect of what the nation has to supply and the way they’re main the best way in selling accountable tourism. Reflecting on a profitable 12 months on the world stage, Slovenia seems to 2023 with the identical ideas. The ‘Living Room’ ethos ‘Our Home. Our Values. Welcome’ serves to remind guests they are going to be welcomed with open arms however inspired to go to in a accountable and respectful method. Slovenia invitations guests to really feel at dwelling however to be conscious of the native setting.
With a triumphant return to leisure and enterprise tourism following the Coronavirus pandemic, Slovenia hopes to proceed attracting accountable guests who share the imaginative and prescient for eco-awareness and who respect the dear setting they’re visiting. Slovenia is dedicated to sustainability and for generations has labored and lived as one with nature. Their ambition and fervour is to protect it for generations to return. In addition to pushing ahead with the sustainability mission, there have been some different highlights which contributed to a profitable 12 months all spherical.
Outdoor energetic/ sports activities
This 12 months, the Slovenian Tourist Board launched a model new Green Wellness Cycling Route, a 16-day biking plan that circles the nation’s numerous landscapes and connects with the perfect Slovenian spas and pure well being resorts alongside the best way. Slovenia stays a world class out of doors journey vacation spot and is ready to draw international recognition when it hosts the FIS Nordic World Ski Championships 2023. 2022 additionally noticed Slovenia boosted by new lodging choices. There’s been thrilling openings and renovations of lodges, glampings, hostels and nation homes. Visitors have so many nice selections for his or her subsequent vacation in Slovenia.
Gastronomy continued to place Slovenia on the map because it was introduced that 4 new MICHELIN stars had been awarded to eating places within the nation in September 2022. Nine eating places now boast one MICHELIN star, and one restaurant holds two. The MICHELIN Guide is taken into account essentially the most prestigious and influential model on the planet of gastronomy with an distinctive international attain. The inclusion showcases creativity, boldness, distinctive high quality and sustainable method and proves that Slovenia stands alongside the perfect on the planet. At the identical time, the inclusion within the MICHELIN Guide contributes to the visibility of Slovenia as a singular vacationer vacation spot and co-creates distinctive genuine experiences.
The massive stage appears to attraction to Slovenia because the nation can be seeing a lift in enterprise tourism. Slovenia was the placement for 2 key worldwide conferences – Bled Strategic. Forum and Transcend 22. Slovenia, not too long ago the placement for the The FIVB Men’s Volleyball World Championship is quick changing into the go-to vacation spot for main occasions. In November, Slovenia will play host to the much-anticipated European Food Summit – one of many main culinary occasions within the convention calendar. Many of the world’s high cooks will likely be in Ljubljana for the summit and will likely be joined by business professionals from the meals, artwork and media sectors.
Plus,increasing its collaboration exercise, this 12 months the Slovenian Tourist Board launched a three-month multi-channel content material marketing campaign with Lonely Planet. The articles current
Slovenia as an distinctive vacation spot for energetic and out of doors experiences.
An spectacular 12 months by any requirements and now the Slovenia Tourist Board seems to 2023 with the identical imaginative and prescient and the identical values. The Living Room idea conveys completely the pondering behind the tourism technique and with the hope that in welcoming world-class MICE and sporting occasions, in addition to vacationers, the ‘house rules’ are revered.